Sony Playstation transition to the STB TV channel and original drama push

Observe the migration wave of Internet technology, mobile devices are replacing the video game as a major gaming devices, on the other hand, Netflix, Amazon , Google ( microblogging ) , Apple , and living off a television set-top box service war.

Sony has been aware of this, and began to plan to have "unpredictable future," the PlayStation transformation incarnations, in addition to being a game console, PS will also be in charge of the living room is a set-top box and players.

According to the U.S. authorities to foreign media reported on the 19th, before the pay-TV service basis, Sony plans to PS consoles, home-made original broadcast TV works.

Sony executives said the first PS game broadcast on television, is "supernatural" concept TV series "Powers", the length of each episode is one hour by Sony's "Sony Pictures Television company" production. The drama tells the story of a police detective, many roles have supernatural abilities.

In the United States, about 30 million units have been networked PS consoles, Sony is called "PS network", this network has apparently become an excellent video broadcast platform.

It is unclear how Sony's original drama fee for PS users. Currently, PS users can run Netflix on consoles, Amazon and other sites of end customers, but service providers need to pay to enter the relevant account.

Netflix and the "house of cards" great success, is prompting more consumers to watch television programs via the Internet and set-top boxes, cable and satellite TV subscribers growing loss. At the same time, Netflix, Amazon, Hulu, and Google, Apple, Roku and other companies, also frequently start streaming and television set-top boxes in the market to invest resources.

In fact, in the global technology industry, Sony was the integration of consumer electronics products and the most successful film and television entertainment content company, but in the era of mobile devices and living room entertainment, Sony is Samsung Electronics , Google Apple and other rivals behind.

Set-top box to the transition game, has already begun. Microsoft has for the Xbox users, launched a pay-TV service. Microsoft has begun to enter the original investment in the production of film and television. Recently, its recruitment from the United States to CBS executives Nancy-Tellem, responsible for film and television business, Microsoft plans to renowned Hollywood director Steven Spielberg and co-produced the original television series for the Xbox.

In addition to the original TV series, Sony last year, has been actively promoting the game for PS pay-TV services. According to reports, Sony has and U.S. television media giant Viacom signed a licensing agreement, Sony will get a lot of Viacom's television channels broadcast rights.

Clearly, providing broadcast TV channels, meaning massive network consisting of PS consoles, will become a veritable "cable TV network."

Sony's assets throughout the consumer electronics and video entertainment, but one of Sony's "persistent" problem is that these operations independently, lack of adequate coordination integration. Last summer, the famous American investor aggressive, weak results for the spin-off has been asking Sony consumer electronics and good prospects for television and entertainment business, but was rejected Sony's management. It is well known that Sony CEO Kazuo Hirai has shouted like Microsoft's "a Sony" slogan, that is, to the end of the mess and strengthen the integration of its various businesses.

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